Many Americans are struggling to afford groceries and have adjusted their grocery shopping habits throughout the past year, according to a new survey released Wednesday.
“The grocery sector is at a turning point. After massive e-commerce growth throughout the pandemic, we are beginning to see a transition as consumer spending is tested by inflation and a looming recession,” Henry Kim, a co-founder and chief executive officer of Swiftly, said in a press release. Swiftly is a retail industry technology platform, according to its website.
“Furthermore, the potential consolidation of giant supermarket chains could also lead to increased prices, which would be especially hard for consumers to absorb in today’s challenging economy,” Kim said.
