According to the social media website's policies, the "state-affiliated media" designation is placed on government accounts and used to "provide additional context for accounts heavily engaged in geopolitics and diplomacy."
"The label appears on the profile page of the relevant Twitter account and on the Tweets sent by and shared from these accounts. Labels contain information about the country the account is affiliated with and whether it is operated by a government representative or state-affiliated media entity," the policy states.