Republicans are betting Latino voters will play a key role in their efforts to retake the Senate in November, and to that end, their Senate campaign arm announced a new multi-million-dollar outreach plan encompassing border policy, the economy and education.
The National Republican Senatorial Committee's (NRSC) new "Vamos" initiative, first shared with CBS News, will target 2022 races in the battlegrounds of Arizona, Colorado, Georgia, Florida, Nevada, North Carolina, Pennsylvania, Washington and Wisconsin. Latino voters make up at least 20% of the electorate in Arizona, Nevada and Florida.
"Vamos" will focus on field operations such as door knocking, canvassing and other targeted programming. And about 20 NRSC staffers will be deployed to these nine battleground states.
Florida Senator Rick Scott and NRSC chairman, told CBS News he anticipates Republicans will see better Latino turnout this year than in past midterm elections. He argues that the current political environment favors Republicans and that the economy and immigration are issues that have moved voters away from Democrats. Scott, the former governor of Florida, won 45% of the Latino vote in 2018, unseating the Democratic incumbent, Bill Nelson.
