Attack ads played a role in midterm elections, especially the Senate race

One in four surveyed earlier this week said they were dissatisfied with the results of the midterm.

A survey of 1,175 local residents found that those who voted in record-high numbers listed concerns about health care and participation in the political process as their top concerns while voting.

Concerns about immigration polled lower at 15 percent while jobs was a top concern for about 10 percent of those surveyed. Recent social movements like #MeToo, #BlackLivesMatter and #NoWall came in sixth in the survey, with 9 percent saying it was their top reason for voting on Nov. 6.

The near constant onslaught of attack ads played a role in the election as well, according to those that participated in the poll.

An analysis by Advertising Analytics of FCC data found that an estimated $129 million was spent on televised political ads in Arizona this year.

Asked if attack ads leading up to the Arizona midterms influenced various races, the Senate race was the largest outlier — with 22 percent saying those ads influenced the victory of Rep. Kyrsten Sinema over Rep. Martha McSally “a great deal.”

Overall, 85 percent said the political ads factored into the decision in the Senate race.
Source: Tucson.com

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